6th of July – World Kissing Day

Today, everyone can "exchange their souls" on full rights - July 6 is World Kiss Day, which was first thought up in the UK.
In many cities on this day, various kissing contests are held, the participants of which win various prizes and gifts.

How did the kiss come about? Most knowledgeable people claim that the authorship of the first kiss has not been established. It was not invented like electricity or the telephone. He was not named for the person who first joined his lips and then parted them with a characteristic sound, leaving a wet imprint on his friend's cheek.

Yes, in general, it is not so important where the word for this action came from. It is much more interesting to find out why the action itself appeared, but on this score anthropologists, historians and philosophers have not yet agreed on this. There are many theories.

Why do people kiss? First, because it is cultured. Almost all over the world, people who find themselves in a romantic situation feel the unconscious need to kiss. It seems that the representatives of the opposite sex are programmed to kiss and are just waiting for this. If you understand this, you will get more of the kisses themselves and the pleasure of them.
This program runs day in and day out. People see actors kissing on TV screens, in movies and in advertisements, they are told that their friends are kissing with this and that, they see people kissing in the street. As a result, in certain situations, a kiss is perceived as an obligatory component of them. Therefore, in a romantic situation, a subconscious stereotype enters into force, and people feel an almost irresistible desire to kiss, regardless of whether they really want it or not.

There is even a special science that studies the fundamental physiological, psychological and other features of the human kiss - philematology. Officially, this discipline was recognized in 2009 at the congress of the American Association for the Advancement of Science.

Scientists have repeatedly conducted research in the framework of philematology. In particular, it was found that kissing calms the nervous system and prevents stress, helps to lose weight, is an excellent prevention of wrinkles: it uses about 30 facial muscles. In addition, the kiss develops the lungs, activates several hormones.

Psychologists from the University of Berlin have found that three 20-second kisses in the morning can maintain a romantic mood all day long, and a long kiss stops an attack of vascular dystonia. By the way, according to the same scientists, the duration of an ideal kiss is 3 minutes.

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